There has been a real battle in the price wars between cable companies and satellite television. Much of this has to do with all of the high definition channels that are being added today. The economy is also playing a part in the ultimate showdown between the cable companies and satellite providers.
Subscribers are into the crystal clear resolution and they want nothing less. HD televisions are selling like hotcakes and Blu-Ray videos are all the rave for movie lovers. It only makes sense for cable companies to offer more HD channels. People that opt for HD television have higher chargers, however, and this is where satellite TV companies like to differentiate themselves.
Many companies that sell satellite programming services appeal to new customers with really low prices that include HD television. The battle ensues from here because cable companies are striving to keep the subscribers that they already have. They will often use extended contracts and bundled packages as an incentive.
A sluggish economy is making both sides raise the stakes because everyone wants the business of homeowners. The prices are expected to get even lower with both sides because everyone is looking for the best deal in entertainment.